Marketing and Markets

Marketing

  • Design and implementation of customized programs (external and internal customer).
  • Marketing Plan.
  • Loyalty Plan.
  • Retail and Trade Marketing.
  • Strategic Marketing.

Market Research and Public Opinion

Design and Market Research (internal and external customer) and Public Opinion "ad hoc" / a measure of the client's needs and characteristics of the industry and specific market.

Collaboration in the understanding of the markets using research techniques that best fit the problems and objectives in order to respond to customer concerns.

Consumer directed studies (External Customer): Study Habits and Attitudes, Customer Satisfaction Studies, Research Needs and Motives, Opinion Research, Image and Positioning Study, Pre-Post test Advertising / Promotions, SeEstudios Studies of surveys in PDV: Measuring Presence of Product, Survey Exhibition, Price Survey, Survey of Developments, Care Evaluation.

Customer Reviews aimed Internal: Climate Studies, Studies of satisfaction with the job.

Methodologies and Tools used: Qualitative Methodology, with application of focus group techniques, depth interviews, projective techniques.

Quantitative methodology with application of techniques: face to face surveys (household, coincidentally, Central Location), telephone surveys, mail surveys, surveys on line, Mystery Shopper.

Design Research Project that best suits the needs of customer information.

Develop the data collection (questionnaire / guide guidelines / Inventory of observation).

Implementation and monitoring of fieldwork + supervision.

Data processing.

Analysis of the information obtained.

Preparation and submission of final report with conclusions and recommendations. Market segmentation.